Vidyard

FEBRUARY 15, 2022

The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world. The Video Marketing Awards recognize marketing teams using video in creative new ways to attract, engage, and convert more leads. This year’s program celebrated 12 winners across three main categories.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

NOVEMBER 15, 2017

Whether you’re part of a production agency, a B2B business or a video technology provider, consider the following implications and predictions for video given what we saw at Dreamforce: Video will need to become tightly integrated with other business applications to make it easy to index, search and present in an automated way.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

APRIL 4, 2018

A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. What do the latest trends in B2B marketing and sales tell us about the future of video? Can it be true?

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Vidyard

APRIL 12, 2016

“When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. ” – Forrester Research. Get the Report. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Vidyard

MAY 18, 2018

MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. 79% of B2B marketers have not established a lead scoring model. The sum of the points is the lead’s score.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JUNE 8, 2020

Our Award-Winning Video What does a Telly award-winning video from a B2B tech company actually look like? Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. And they absolutely pulled it off!

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

AUGUST 17, 2016

And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and. Lastly, if you’re spending all this time capturing leads with video, wouldn’t it be great to capture the viewing data on how much of these videos these leads have consumed, too? Yeah it would.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

MAY 25, 2016

The Comprehensive Guide to: Using Video for Lead Generation, Scoring & Nurturing. On the B2B side, Taulia , who happens to be a Vidyard customer. Click play to learn why he decided to come work at Vidyard, why he thinks video is important, and what makes a good Hawaiian shirt (what?). Get the Guide. Get the Guide. ×

Video Marketing 0

Video Marketing Lead Scoring Lead Ranking Opinions 0

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

SEPTEMBER 27, 2018

Plus, a whopping 95% of marketers at mid-size companies—including both B2B and B2C organizations—say that their demand creation strategies are successful. Check out our Chalk Talk on how to use video engagement data to qualify leads.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

APRIL 18, 2016

Getting the most leads is the main goal of the B2B world, right? A lot of companies these days are realizing that getting thousands of leads might not be all that effective if you have to weed out 90% of them as unqualified. At least, it used to be. That’s where account based marketing (ABM) can come in handy. The ABM funnel.

Top of Funnel 50

Top of Funnel Account Based Marketing Allocation ABM 50

Vidyard

SEPTEMBER 8, 2016

Best Online Video Presence for a B2B Brand: Awarded to the B2B organization that is using video most effectively across its website, social media and other distribution channels to elevate its brand and increase overall audience engagement.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

Best Online Video Presence for a B2B Brand: Awarded to the B2B organization that is using video most effectively across its website, social media and other distribution channels to elevate its brand and increase overall audience engagement.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

DECEMBER 9, 2015

Is it intended to generate brand awareness? Or is it a lead generation campaign? Dive Deeper: Video Marketing How-To – Using Video for Lead Generation. Generally speaking, the lower you are in the funnel the longer your videos can be, but top of funnel videos should be under 90 seconds. Have you heard?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

SEPTEMBER 28, 2016

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events. Setting these up are easy with our WYSIWYG editor.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

JANUARY 6, 2014

but it’s also a medium 70% of B2B marketers have experimented with already. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. Spice up your B2B message Think Red Bull is the only brand that can have fun with their videos?

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

SEPTEMBER 28, 2016

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events. Setting these up are easy with our WYSIWYG editor.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 20, 2014

The combo ultimately allows you to become an automated marketing qualified lead-generating machine! A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Vidyard

JULY 31, 2015

That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. Integrated Tools for Lead Generation and Interactivity Getting lots of views is great, but chances are some of your videos are created to help you generate new leads or convert them through the buying journey.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

FEBRUARY 25, 2016

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. Below are my key takeaways from the conversation. It was Dale Carnegie who said that a long time ago.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. Middle of Funnel: Nurturing The middle of the funnel is all about nurturing those leads you’ve captured. Which asset was a lead’s first touch?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

SEPTEMBER 9, 2013

Fairly recently I had the chance to sit down with Joe Gelata , Director of Lead Generation at Vidyard, and asked him to share his vast insight about how marketers can best take advantage of marketing automation systems.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

JULY 28, 2016

Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing. Sign Me Up! Sign Me Up!

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Vidyard

SEPTEMBER 12, 2016

Watch the video: Best Online Video Presence for a B2B Brand. This VMA could be yours if you can demonstrate the most dramatic ROI and impact on lead generation, pipeline, and closed revenue as a result of video marketing programs. Then this award could be yours! Video Marketing Tech Stack Award. Video Marketing Impact Award.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Vidyard

MAY 11, 2016

We were doing it for ourselves — for the adrenaline rush of the MQL and the satisfaction of hitting our lead generation goals. They’ve been focusing on selling to accounts since the dawn of B2B sales. Didn’t they know we were doing this all for them? As it turns out, we weren’t. But if MQL wasn’t the answer, what then? “We

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

DECEMBER 8, 2014

Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons. When complemented by the power of a marketing automation platform , videos might even be platinum. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. Report: Using B2B Video to Drive Results This original research report delves into B2B marketing and sales leadership perspectives on using video. So, what are you waiting for? Sign Up Free 3. ‘We

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

OCTOBER 7, 2013

You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience. When you consider how brands like Red Bull produce content, you can learn a lot from their process.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. Report: Using B2B Video to Drive Results. This original research report delves into B2B marketing and sales leadership perspectives on using video. Lead generation. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70