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NOVEMBER 7, 2012 [B2B, Lead Generation] Customer Case Studies: More Effective, Loss Costly
In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Question : Rate the effectiveness of the following types of content for lead generation. Response : 73% of respondents rated case studies as extremely or very effective in their lead generation efforts. Conclusion.
NOVEMBER 7, 2012 | STORIES THAT SELL
[B2B, Lead Generation] Customer Case Studies: More Effective, Loss Costly
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