[B2B, Lead Generation] Customer Case Studies: More Effective, Loss Costly
In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Question : Rate the effectiveness of the following types of content for leadgeneration. Response : 73% of respondents rated case studies as extremely or very effective in their leadgeneration efforts. Conclusion.
NOVEMBER 7, 2012
STORIES THAT SELL [B2B, Lead Generation] Customer Case Studies: More Effective, Loss Costly