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Harness the Power of Customer Questions for B2B Lead Generation

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Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome.

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5 Common Myths About Lead Generation

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However, there are quite a few myths surrounding lead generation (and what constitutes success.). From misunderstanding how to find qualified leads to confusion about when the best time to contact them is, the lead generation legends keep growing. Myth 2: Lead generation doesn’t require customer education.

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How to Design a Quiz for B2B Lead Generation

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You’ll need a topic that resonates with your audience, the right balance of questions and additional information, a way to capture leads, and a way to provide value to your audience. Read our step-by-step guide to build a quiz for B2B lead generation in our guest post on the OpenView Labs blog. Here's a preview: .

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7 B2B Demand Generation Myths to Guide Your 2019 Strategy

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In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them

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When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. The answer lies in how complex the modern B2B sales cycle can be.

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Defining the Marketing Qualified Lead in the B2B Context

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Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. and identify opportunities to move those leads down the funnel toward paying customers.

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How to Find and Connect with Your B2B Customer in 2019

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When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded. Think Beyond Personas (B2B customers are B2C customers, too). Personalization has been a priority for most B2B marketers for the last few years. And it should.