Everything Technology Marketing
FEBRUARY 26, 2013
Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.
Everything Technology Marketing
DECEMBER 15, 2012
Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!
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Everything Technology Marketing
DECEMBER 19, 2009
Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.
Everything Technology Marketing
APRIL 12, 2011
Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. Leads, leads, leads. In short: why do we care about content marketing?
Everything Technology Marketing
APRIL 15, 2012
For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue.
Everything Technology Marketing
JANUARY 31, 2012
It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts!
Everything Technology Marketing
JANUARY 1, 2011
Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Your competitors are catching up on the latest lead generation and nurturing tactics.
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