Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

FEBRUARY 25, 2015

It only applies in B2B and considered-purchase B2C relationships where actual salespeople are involved in the buying process. And it may be that most salespeople are happy to let marketers handle the lead generation and nurturing, which they never enjoyed in the first place.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. I’ll focus on the core vendors, since those are the systems that most B2B marketers will purchase. Real marketers care about what the systems can do.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. Of the 230 respondents, 52% were pure B2B and another 36% were mixed B2B and business-to-consumer.) So I'd really like to believe it. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This comes two weeks after Infusionsoft raised $54 million in new funding.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 10, 2010

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

OCTOBER 12, 2009

I’ll be talking about marketing measurement this Tuesday at Silverpop ’s B2B Marketing University seminar in Palo Alto, with a repeat performance in Boston on November 4. The core of my presentation will be a 5-step measurement maturity model for B2B marketers. Each stage adds new data, systems, measures and processes.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

JANUARY 7, 2010

There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. Tags: 2010 predictions demand generation marketing automation b2b marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 25, 2009

Business marketers generally limit their focus to lead generation and nurturing, which at most requires light synchronization with sales. In addition, consumer marketers tend to manage the entire customer relationship, which requires integration with other corporate systems such as billing and customer service.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MARCH 4, 2011

The greatest danger I see facing the B2B marketing automation industry is that that it will develop a reputation for failure. Users have to do the hard work of matching the system to their particular needs and style. Eat your spinach. That said, the role of process is an important and worthwhile debate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

DECEMBER 22, 2015

In fact, B2B marketers face several challenges on the road to perfect attribution. The simplest is just connecting marketing leads to closed sales, which is an issue because the data in sales systems is often incomplete. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 10, 2011

Last week’s post used data from our B2B Marketing Automation Vendor Selection Tool (VEST) to identify leading vendors in categories such as lead generation, campaign management, and technology. As always, you need to look at the details to see which products have what you need.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 19, 2015

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

MAY 20, 2011

This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Prologue A good adventure begins with a map. Our Story Begins. We somehow seem to have lost the pirates.

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Customer Experience Matrix

FEBRUARY 1, 2011

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. The one point I make every time I discuss software selection is that you have to find a vendor that matches your own business needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120