38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
Demand Generation: Companies who exceed lead and revenue goals were 2.4X as likely to use personas for demand generation than those who missed lead and revenue goals. Understanding B2B Buyers Benchmark Study, Cintell ). PegaSystems saw a 100% increase in sales qualified leads year over year (SiriusDecisions).
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