ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. kids and makes an annual salary of $135,000 a year.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

ANNUITAS

JUNE 10, 2020

Field marketing, lead generation, demand generation, and lead management are all precursors (and components) of modern Demand Marketing. In the past, Demand Marketing was focused on two elements. The first was direct sales enablement – a supporting role – and it was not necessarily called Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

APRIL 16, 2013

Often, I am asked for tips and tricks as it pertains to different areas of demand generation and most of the time, I am more than happy to oblige. Blog B2B Marketing Demand Generation Demand Process Transformation Lead Generation lead nurturing'

Demand Generation 100

Demand Generation Demand Generation Lead Nurturing 100

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. According to the study, 74% of B2B organizations will create more content this year than last year.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. What A Difference A Year Makes.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%. Increase in Sales: 63%. Increase in Customers Acquired: 59%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. Give lead generation quotas for the day or set other expectations so the team knows exactly what they need to do to achieve success at the event.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Most B2B companies fail in this area.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

APRIL 12, 2012

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go. What they DON’T KNOW is how to get there.

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

ANNUITAS

DECEMBER 4, 2014

of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study. However, just because more people are using marketing automation doesn’t mean they are getting it right. In fact, only 2.8%

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 24, 2014

In our forthcoming survey focused on B2B Enterprise Marketing, most organizations state there is a strategy for the development of their content and will be spending more on content creation than last year, with 61.3% Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. I must confess, I was a little skeptical going in. Then it’s sales’ job to worry about revenue.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

SEPTEMBER 6, 2018

Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. That blog you spend so much time on?

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Resolution 2: Involve Sales.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100