NetLine

MARCH 14, 2023

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Set Aside Time Every Week. Obtain Certifications. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Rev

JUNE 21, 2019

The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. After all, we are a knowledge-based society, and knowledge, my friend, is power. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. All B2B data is not created equal.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy? Here are 10 strategies to take your B2B customer retention to the next level: 1.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Sana Commerce

MAY 30, 2023

What is customer onboarding in b2b e-commerce? Onboarding for B2B customers in e-commerce is the process by which a business would educate customers about the web store’s functionalities, features, and benefits. Learn more What is the difference between onboarding B2B and B2C customers? Read our guide to customer adoption.

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

SalesIntel

JULY 9, 2021

This guide will help you get started with your first B2B sales playbook. It covers: Why Are B2B Sales Playbooks Crucial? Why B2B Sales Playbooks are Crucial. Your quest for the best sales knowledge base ends here. The post A Guide to B2B Sales Playbooks appeared first on SalesIntel. Sales Time Management.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Belkins

AUGUST 17, 2020

While those who have been working in the B2B area for a long time are well aware of this term, beginners and newcomers have a lot of learning to do. What is a B2B Appointment-Setter? ” B2B sales are quite complicated. This means that you need a B2B appointment-setter. Benefits of B2B appointment setting.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 52

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI. AI Threat Level.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

KoMarketing Associates

OCTOBER 15, 2015

According to B2B marketer Karen Talavera , the answer to customer relationships lay in this formula: Talavera believes before you can effectively sell to prospects in a scalable way, you first have to earn their trust by demonstrating a willingness to serve them. Sure, the info is largely relevant to the Canva platform.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Connect with Sean Gordon on LinkedIn.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

TrustRadius Marketing

OCTOBER 27, 2022

The “customizable” is key in this, as customers can often spot a template email a mile away, especially those in B2B spaces. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. However, it shows great promise for improving the way that B2B professionals work and interact with their customers. alpha today.

Marketing AI 55

Marketing AI Work Management Content B2B Sales 55

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. That is good news for B2B blogs. Quality Not Quantity.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. You also have access to your YouTube channel subscriber base growth displayed as Followers in the Analytics.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. This will feature new drag-and-drop editors for email, web pages, and knowledge base articles (currently in beta).

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” However, there were also suggestions for improvements like expanding MarTechBot’s knowledge base, which demonstrates the evolving expectations users have for AI-driven tools.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. That is good news for B2B blogs. Quality Not Quantity.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

Martech

JULY 20, 2023

Wistia added four AI-powered tools to its B2B video marketing platform. Qualtrics Automated Call Summaries automatically summarize calls and enable agents to instantly generate support tickets, send personalized follow-up emails, and create support knowledge base articles.

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 19) Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. With Document360, you can create rich documentation and knowledge base for your offerings (both internal and external) with ease.

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Hubspot

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.

B2B Sales 59

B2B Sales Top of Funnel Ideal Customer Profiles B2B 59

Heinz Marketing

JANUARY 26, 2023

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Cintell

FEBRUARY 7, 2019

With these insights, organizations can validate new markets, tailor product strategy to personas, develop high-relevance B2B content, and match sales and marketing activities to buyer’s journeys with personalized campaigns, nurture and engagement,, and product marketing based on motivations and affinities gleaned from buyer insights.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Kaon

MAY 8, 2017

While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. We hope that the wide range of topics allowed participants to expand their knowledge base in diagnostic marketing. For more information, visit [link].

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

TrustRadius Marketing

APRIL 21, 2022

Only 28% of customer experience teams offer a knowledge base. Only 50% of customer service leaders have enabled their service teams with a help desk, knowledge base, and shared email capabilities. 72% of B2B buyers say the pandemic has increased their customer service expectations. First, here are the stats.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 These include centralized customer data, knowledge base creation, and ticketing. You can set up a knowledge base to give customers a self-service option on your platform.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

JUNE 9, 2023

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Devise an Account Based Marketing (ABM) plan. Are you getting the most from your stack?

Account Based Marketing 93

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 93

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. With Document360, you can create rich documentation and knowledge base for your offerings (both internal and external) with ease.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ConvertKit

NOVEMBER 15, 2021

The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example). To learn more about why you need your own domain for the best deliverability results, check out our Knowledge Base article here. The average open rate of all emails sent through ConvertKit was 32.15%.

Deliverability 79

Deliverability Click Rate Open Rate Domain 79

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Martech

APRIL 4, 2023

Multiple audiences Many sites have two or more distinct audiences: free users vs. paid users, or B2B vs. B2C prospects. Combining popularity-based filtering with other types – for example, this content is most popular among people with this job title – is a very powerful tool. If you have demographic data on your regulars (i.e.,

Marketing Websites 111

Marketing Websites Content Marketing AI Tagging 111

Biznology

AUGUST 23, 2019

In addition to checking Knowledge Bases, agents can run ticket tag searches to find solutions. That translates to more time with your B2B customers and faster issue resolutions. 62% of B2B customers purchased more after a good customer support experience. This reduces errors and builds stronger databases.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136