prospect 
NuSpark Consulting
DECEMBER 18, 2011
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Be honest with the prospect. Here’s ReachForce.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
This year’s MarketingSherpa B2B Marketing Summit was a great success. Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.
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The Point
DECEMBER 16, 2011
It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. At Marketo, we write a lot of our own content, but use some other services as well (like Velocity Partners to design our Definitive Guides and paid white paper and webinar sponsorships).
Kapost
OCTOBER 31, 2016
Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 1) Customer Relationship Management (CRM).
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