Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Sales access. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 21, 2011

All the process takes is investing a bit of time to decide on a scoring system for the tidbits of information you’re constantly attaining about your prospects. How does the unqualified potential prospect, a.k.a. Explicit Scoring. This is like shooting fish in a barrel. Implicit Scoring.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Jigsaw 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. Share your content where your prospects are, including industry-based, geo-based, and other less popular social media sites. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. .

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Every organization has a customer or prospect data issues. Jigsaw is salesforce’s attempt to help us with these issues. Many who arrived thought Jigsaw was just a stand along list builder that would allow you to compile a list of prospects based on demographics like company size and title to import into the CRM.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40