Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List. Building a B2B List. So should you rent, buy or build an email list?

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

The Point

DECEMBER 16, 2011

It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Terminus

APRIL 4, 2019

Direct mail promotes higher brand recall , has a 4x higher response rate than email, and elicits a stronger emotional reaction from the recipient. Today’s B2B audiences are craving personalization in a world of automation and canned email responses. If an SDR has been struggling to get in touch with a prospect (i.e.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40