Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List. Building a B2B List. So should you rent, buy or build an email list?

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Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Clearly define the data required for each marketing record.

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Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

JUNE 26, 2012

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Your Turn What other terms are overused by B2B marketers and have lost their meaning.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100