Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. ABM doesn’t care about the thousands of followers you gained on Twitter. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Twitter Handle.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Webbiquity

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading! The options are endless!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The Most Trusted Channel.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Hubspot

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. We make B2B social media management easy and simple.

Social Media 71

Social Media Media B2B Guidelines 71

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Navigate the Channel

FEBRUARY 9, 2021

Every architecture firm should seize the opportunity to take full advantage of internet marketing. In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising. Here’s how to do it. Pay-per-click (PPC) Advertising.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Journalism.org ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Videos will form 82% of internet traffic by the year 2020 – Social Media Today. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Marketing Insider Group

MAY 21, 2013

Did you know there are already almost twice as many “things” connected on the internet than people? This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. The Internet of Things and Marketing. I think the Internet of things will allow us all to become smarter marketers.

Internet Marketing 100

Internet Marketing Advertising Agencies Planning Marketing & Strategy 100

Biznology

NOVEMBER 1, 2012

Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. Whatever you do is your process.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Marketing Insider Group

JUNE 2, 2014

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. The Internet Trifecta. two-thirds of the data shared over the internet is created by consumers.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Biznology

APRIL 6, 2020

A good reference point to show the complexities involved is this Twitter thread from what Slack did to move to 100% WFH model. We discuss the temptation to use SaaS services such as Dropbox, which might initially work but could expose your corporate data to the Internet unintentionally. Make sure your infosec is up to par.

Tips 118

Tips Bandwidth RSS Work Management 118

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. Save the content and read it later without worrying about having internet connection. LinkedIn – While there are several social media channels available to promote your content, LinkedIn is one of the primary channels for B2B marketers.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Marketing Insider Group

NOVEMBER 15, 2021

Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.” It’s helped me meet fellow writers who have become my internet (and real-life!) My best advice for getting the most out of Twitter.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Marketing Insider Group

JUNE 9, 2015

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” New Internet Adopters Are All About Messaging Platforms. This one is for all the B2B marketers out there. Think again.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. But now Mary is back at it again with 117 internet trends charts covering the digital age we now live in. Is your workforce mobile-enabled?

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. followers) X/Twitter: MarshaCollier (229.7K LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K LinkedIn: Marsha Collier (12.8K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110