interactive B2B Related Topics 
Digital B2B Marketing
JUNE 19, 2012
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
Digital B2B Marketing
AUGUST 30, 2011
The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). Does your woozle play a role in closing a deal in enterprise B2B? B2B buying decisions are emotional decisions with a rational justification.
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Digital B2B Marketing
MAY 31, 2012
In B2B marketing, bad data represents a huge lost opportunity. Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers.
Digital B2B Marketing
APRIL 28, 2011
Consider not just where they are, but where you have the opportunity to interact. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks.
Digital B2B Marketing
JUNE 29, 2011
Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts. Yes, we have a hodgepodge of interactivity metrics today. With the creation of interactivity metrics in Principle Four, they are introducing key metrics that are specific to online, without corollaries in other channels.
Digital B2B Marketing
OCTOBER 11, 2011
In B2B and many consumer markets, content is now the norm and potential customers assume you will provide it. A focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. Marketing Automation.
Digital B2B Marketing
JULY 28, 2011
It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. I am a digital and B2B marketer with a background in online media and analytics. My verdict: KMart’s CMO is right.
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