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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. LinkedIn Sales Navigator. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. InsideView.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. In Conclusion.

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Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. Not only that, but marketing should be invested in improving pipeline efficiency and shortening the sales cycle. 3 Account-Based Approaches to Pipeline Velocity Campaigns.

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Gearing up for Demand Generation Excellence at B2BMX

Televerde

One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

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How to Use Trigger Events for More and Better Leads

markempa

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. I’ve learned it works best to start simple.

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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

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How to Identify & Tier Target Accounts for Account-Based Marketing

Terminus

These target accounts require focused outreach from your sales and marketing teams in order to turn them into lifelong customers and advocates for your business. So, how can you decide what companies to target, which to prioritize, and how many resources you’ll dedicate to moving them through the sales cycle?