Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

markempa

SEPTEMBER 28, 2010

They leverage LinkedIn and InsideView. The percent of the sales budget spent on demand generation. Efficient sales teams spend 10 percent of their time prospecting. They network. They get referrals. All those really cool things Anneke Seley and Brent Holloway have written about in Sales 2.0.

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

markempa

JULY 26, 2016

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. LinkedIn for profiles announcements, news, job postings, status updates. InsideView – a paid sales intelligence platform that delivers triggers in real-time.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

Engagio

APRIL 23, 2018

Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Alas, your name may be out on the net more than ever before but you’re not getting the results you’d hoped for.

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Terminus

AUGUST 15, 2017

You can automate this process using tools like iDatalabs or HG Data , or you can do manual research using LinkedIn groups, review sites, and other online communities. Most B2B companies find that a 3-tiered system works best. Look at your competitors’ customers. …and your customers’ competitors.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Paid Search Agency Marketing Automation Services 20

Televerde

JANUARY 28, 2020

That being said, I recently took over sales for a new B2B data analytics platform, and my tried-and-true cold-calling tactics just aren’t cutting it. Sales Director at B2B firm, Sacramento, CA. Since you’re new to B2B, allow me introduce you to the Sales Development Representative (SDR). InsideView. We’ve got you.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. More specifically, the Sales Intelligence Cloud – powered by InsideView – takes everything you love about traditional SI and adds a little something extra to the mix. Why do I need SI?

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

SalesIntel

AUGUST 16, 2021

LinkedIn Sales Navigator. That’s the current number of LinkedIn users Most salespeople use LinkedIn, but only a small percentage use Sales Navigator, LinkedIn’s paid premium offering. Additionally, you can easily use LinkedIn Sales Navigator with your CRM and sync all prospect information. InsideView.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Apollo boasts a B2B database of over 250 million contacts and 30 million companies. Lead routing and scoring have been improved.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Engagio

AUGUST 11, 2021

All that time you spend on research — Googling, scouring company websites, and living on LinkedIn — is wasted when the yield is a half-baked contact list that may or may not contain trustworthy information. A B2B go-to-market strategy based solely on your existing tech stack — namely CRM and marketing automation — is holding you back.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

LeanData

MARCH 25, 2021

Sales Development Representatives (SDRs) and related titles (BDRs, MDRs, and ADRs) are critical players in delivering a consistent pipeline for the majority of B2B companies. Contact data and account intelligence : Similar to LinkedIn, SDRs need ready access to more contacts and knowledge on which accounts are most likely to engage.

Work Management 96

Work Management Marketing Analytics Tools Marketing Management InsideView 96

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs. Enjoy the list!

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Customer Experience Matrix

AUGUST 18, 2016

Vendors included: Avention, Azalead, Bizible, Bombora, Dun & Bradstreet, Data.com, Datanyze, DemandBase, DiscoverOrg, Engagio, Evergage, Everstring, GetSmartContent, Growth Intelligence, HGData, Infer, InsideView, Kwanzoo, Lattice Engines, Leadspace, LeanData, LinkedIn, LookBookHQ, Madison Logic, Mariana, Mintigo, MRP, Orb Intelligence, Radius, (..)

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. encourage you to restrain your enthusiasm.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Marketing Insider Group

NOVEMBER 17, 2011

Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. PRtips: 91% of B2B technology buyers are spectators, observing social content. Best example of B2B socialmedia is Amex @OpenForum from @bengrossman | successful because they are just trying to helpful!

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100