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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. In the B2B environment, relationships play a key role.

B2B 228
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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. The History of Content Marketing.

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Three skills for leveraging actionable insights.

Business 159
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

SEO 238
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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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How To Find the CEO’s Email, CEO’s Phone Number, and Other B2B Decision-Makers’ Contact Information

SalesIntel

Establishing direct communication with CEOs and other B2B decision-makers is crucial for forging meaningful connections and driving success. Real-time Updates: Many tools offer real-time updates, ensuring that the information is current and accurate.

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B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Have you held back on doing webinars because of the level of effort required?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Make informed decisions and stay ahead of the competition. Stay up-to-date on the latest trends and insights from leading experts in the field.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program. Fewer bidders mean a greater chance of winning! Going once, going twice, gone!

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.