B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Beyond customer service videos, what can you do? Or, show how you package your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. People are inundated with messages, news and information. Add value for your customers by sharing informative content on social media. Marketing Implementation b2b customer marketing'

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Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? People want information when they are ready to buy, not when you want to sell.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. Trade Show Trends B2B Marketers Need to Know. Marketing Implementation b2b marketing trade show'

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Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 25, 2013

Didn’t get the information they needed? Didn’t feel safe filling out a form or other information? If your website is still just a static site with stale information – perhaps just an online brochure – it’s time to update it to a dynamic site that attracts and converts prospects into customers.

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Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). Marketing Planning analysis b2b marketing plans research'

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 20, 2015

Where are they and how do they like to get information? Marketing Research and Analysis analysis b2b marketing research' Next, create a marketing persona for each type of person who will buy your product. By understanding your potential buyers, you can learn the best ways to reach them. Do they read certain journals in print or online?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. inbound marketing b2b content marketing' Flickr Phot by MrsDKrebs, Some Rights Reserved. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. In a declining market, continued value-add information about your solution can help keep sales going. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 6, 2012

So, why do B2B marketers hide their blog post dates? ” They don’t want us to look at the post date and immediately leave for more current information. I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current.

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Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media' Here is the easiest and most foolproof way to get started. ” Market on LinkedIn. Photo by Steven Depolo on Flickr.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Publish information cost-effectively. What other benefits have you received from your B2B blog?

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers?

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Contact us today for more information. This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. 3 New Promotional Campaign Ideas. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Read my previous post, Re-Purpose Content with a Purpose , for more information on this.).

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Marketing Implementation b2b email marketing plans results ROI strategy' Photo from Flickr by Simon Cunningham of lendingmemo.com. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 9, 2012

New Incite provides pragmatic research and analysis for B2B product or service launches. Contact us today for more information about our market research and analysis services. By looking before you leap, you will have a better chance of success with your marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. ” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information. One way to do so is to integrate your marketing. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2012

Engage your B2B prospects that are the middle of the buying cycle. Develop your B2B buyer personas. What information or content would be valuable to them? The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

OCTOBER 27, 2011

For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. We found that while visitors would land on their blog, they rarely stayed or looked at more information, because they were interested in the events not in our clients’ business.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 11, 2011

B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Many buyers go online to source information for their buy decision. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JUNE 15, 2011

Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Maintain complete profile information. Make sure marketing builds information about your products, services and events on LinkedIn and your sales team champions them in their online conversations.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. How much time does it take to get results from Facebook?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 9, 2012

How much should you spend on your business-to-business (B2B) marketing budget? With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. For more information about budgeting and planning your marketing tactics, contact New Incite ! Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

MAY 11, 2012

Are you a B2B marketer or researcher who has gotten great results from focus groups? Please contact us today for more information on how we can provide “new incite” for your marketing. What do you think? My firm New Incite offers marketing research and analysis services.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

OCTOBER 18, 2010

.” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

.” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 6, 2012

But what is really happening once a prospect lands on your B2B website? Your company history doesn’t include information about the last five years. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Do they see you as credible? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100