KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Lauren Patrick, VP of Marketing at Curricula. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. SmartBug's Impact This update changes the game.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

JANUARY 26, 2023

Clean data is always better than messy data, and a spotless database can help your business in more ways than you might think! What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do? This database is often used to enrich existing databases, like with the ZoomInfo HubSpot integration.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Ask them how it was.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar.

Marketing Automation Services 96

Marketing Automation Services Communities Hubspot Enterprise Management 96

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data. How it helps the marketer.

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Hubspot Product Training B2B Sales 88

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme. No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. You may need to run an A/B test to confirm your hypothesis.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. At the end of the day, it simply helps companies perform better. .

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Startups Hubspot Marketing Management Planning 98

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. And buyers are turning to content marketing to help get those answers.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vision Edge Marketing

APRIL 25, 2023

This is crucial for B2B companies in tough economic times. Do you know your customer referral rate? These are examples of measures that can help you decide which customers to keep and invest in. Once you have this information, you can use it to focus on those customers who are essential to your business.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! TikTok is for idiots.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . “Providing direct onboarding services to HubSpot customers with their seal of approval is a tremendous vote of confidence in the team here at Lake One.

Hubspot 74

Hubspot Advertising Agencies Demand Generation Agencies Case Study 74

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Additionally, marketing automation software can help businesses to better engage with their customers, leading to increased sales and revenue. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce.

Hubspot 52

Hubspot Marketing Automation Services Paid Search Agency Terms and Conditions 52

Marketing Insider Group

JULY 13, 2020

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Quick Takeaways. Better quality leads.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Hubspot

FEBRUARY 4, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Traditionally, a B2B company's marketing plan was focused on getting their product into decision-makers' hands and convincing them to buy it.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. These are our best tips for helping you focus on what matters. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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Paid Content Sales Management B2B Marketing Marketing Strategy 97

Lake One

MARCH 14, 2023

Minneapolis, MN: Lake One®,a modern growth and technology partner for B2B manufacturing, tech, and services brands announced today that it has earned the HubSpot Platform Enablement Accreditation. Lake One helps visionary B2B clients navigate every step of their sales, marketing and customer experience transformation.

Hubspot 52

Hubspot Work Management Marketing Management Advertising Agencies 52

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B Marketing 110

B2B Marketing Work Management Marketing Management Peer-to-peer 110

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. But what exactly is a MarTech stack, and how can it benefit your business?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. It also helps your SDRs to prioritize their outreach efforts on the leads that have shown an interest in your offering. News just in.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care. TinyTake Engage. Get MarTech!

Enterprise Management 94

Enterprise Management Work Management Marketing Management Communities 94

ATAK Interactive

JANUARY 17, 2020

If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology. For companies that use HubSpot, multiply that last sentence by 10x. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123