Digital B2B Marketing

OCTOBER 11, 2012

Are you simply helping your customers justify the decision they already want to make? B2B Marketing That Meets Needs Today, most sophisticated B2B marketers are focused on providing information that allows buyers to meet their business needs. Home Field Advantage in B2B Marketing Someday, I want to own a new BMW.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. Normally I do not promote clients here on B2B Digital Marketing. For many B2B advertisers it will be a closer to a 100x improvement.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List. Building a B2B List. Or let me know if you need help selecting the best path. So should you rent, buy or build an email list? This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JULY 12, 2012

However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MAY 24, 2012

B2B marketing can quickly become complicated. Here are ten lessons from Mom that B2B marketers (and really all marketers) would be wise to remember. Help, don’t sell, in these situations. Your Turn What other lessons from Mom do you wish B2B marketers would remember? Unfortunately, probably not.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

AUGUST 9, 2011

Here are three steps that can help remove common barriers to strategic planning in B2B marketing organizations. Strategic planning has to begin by addressing the internal barriers in your organization. As long as they are not addressed, your company is not ready for strategic planning.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

MAY 19, 2011

Not in B2B. Yes, being the first brand that comes to mind in the category will help them find you. You want a strong brand , right? A strong brand opens doors for sales. It puts your company on the short list. The Problem: Advertising will not create this brand. You are selling an experience good. Your buyer is finding you.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

APRIL 17, 2013

That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Noting the launch of Twitter lists today isn’t helpful. I am a digital and B2B marketer with a background in online media and analytics. Isn’t that what content needs to do for you?

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MARCH 27, 2012

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JUNE 14, 2011

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No I write about and share content about B2B marketing, online advertising, content marketing and social media. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. But Twitter’s introduction of the t.co

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

SEPTEMBER 14, 2011

The comment or note improves the recommendation, helping your audience see what content is right for them. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. The simple act of sharing is a minimal time savings. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 6, 2013

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. How would it impact you as an individual and as a B2B marketer? It is no secret, as a marketer you want to influence purchases. But what would happen if Klout achieved this goal and every person became more influential?

PR 100

PR Network Marketing Social Media Act-On 100

Digital B2B Marketing

JULY 26, 2011

I’m passionate about marketing that serves the audience and helps the audience make the right decision. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Both views are probably right. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

AUGUST 14, 2012

CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? Here are just a few of the more obvious and interesting applications: 1.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. The Problem With Progressive Profiling. Source , Page 6).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

JULY 28, 2011

This is a gap social media measurement companies need to help close. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

NOVEMBER 7, 2013

Or at least that’s the approach of these B2B marketers. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. Apparently, then its different. Twitter Favorite Spam. It’s simple. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). I thought it was great insight for B2B marketers looking to work with publishers for the first time (and a healthy reminder for many of us).

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Researcher.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Using a statistical test like chi-squared can also be helpful. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

APRIL 3, 2012

Answer a question or help meet a need that is completely unrelated to your business. You might be surprised how you can help the people you want to connect with. Soon, although the reasons will be selfish, you just might authentically want to help your audience. Serve your audience instead of your business. Ask your audience.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

MARCH 27, 2011

How many only help others after weighing the benefit to themselves? If it is a disaster of overwhelming proportions, like Japan, or the challenges facing the homeless, veterans or orphans in our local community, we give to help others, expecting nothing in return , and appreciating a simple and heartfelt thank you when we receive it.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 20, 2011

But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. As the economy turns sour, and IT budgets remain flat or get reduced, doing more with the infrastructure you have has never been more important.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 18, 2012

Since perspective can be difficult to judge, here are three indicators you should get independent help: You don’t know what your weakest content is. If you can’t see it from your audience’s perspective, get someone independent to assess your content. You feel your competitors content is just a knockoff of your content.

Content 100

Content Education Twitter Best Practices 100

Digital B2B Marketing

JANUARY 5, 2012

Can marketers help? Your Turn Are you planning to personally simplify in this Year of More (the Amazon scenario above is personally appealing to me), or how can you as a marketer help your customers to simplify? We must assess all of the choices, and be confident we are making the best choice. Yes, they can, but it isn’t easy.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

OCTOBER 31, 2012

Everyone else is creating infographics, so the folks at Confused.com, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance. This definitely should be included in the list of infographic mistakes marketers make.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

OCTOBER 16, 2012

Two additional posts that can help you get started: 10 Ways to Kickstart Your Inbound Marketing Program Become An Inbound Marketer Without Creating (or Curating) Content Your Turn What keeps you from making the switch to inbound marketing, or have you already made it?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JANUARY 9, 2014

And I hope you will help (more on that in a minute). I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict.

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

JANUARY 19, 2012

In Summary Can a brand page help? If your would like to show your sympathy or your support, please help out by sharing this post on G+. If Google+ is a key focus, you will want to experiment with the placement of the +1 button. Create content that is worth sharing. Promote your site and content to your audience. Yes, it certainly can.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. Notice the title and location indicate it’s a result for an individual profile. In this case, I searched for site:Linkedin.com Eric Cantor Majority Leader.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

MAY 9, 2012

These are the same business decision makers and influencers your B2B marketing is targeting. You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. B2B Mobile Traffic Matters ComScore reported 8.2%

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 25, 2013

Instead, your sharing should be helpful and useful to your audience. By sharing more frequently, I drove more clicks in total but the impact of each individual share was significantly reduced. In Summary. Talking more, just so you can keep talking about yourself and strike the right balance, isn’t the answer.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

AUGUST 30, 2012

Listen for Anecdotes : Do you get feedback from sales discussions or your partners that your marketing is helping (or hurting) their efforts? It is on you, not your reporting, to make sense of the whole package. Hang on to these anecdotes from the front line, they are a key part of the missing picture.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100