Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 125

Marketing AI Work Management Marketing Management Examples 125

Zoominfo

AUGUST 6, 2020

You load things up and instantly realize you can source your ideal candidates with the help of genuinely actionable data. 4 Ways ZoomInfo Helps Recruitment Efforts. Here are just a few ways that ZoomInfo can help solve crucial recruiter pain points. . You head over to your new recruitment database. Sourcing Qualified Candidates.

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Zoominfo Marketing Management B2B High Quality Lead 221

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. The market is quickly evolving, as B2B marketers demand integrated marketing functionality.

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Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 269

eCommerce Marketing AI B2B Marketing Trends 269

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The phrase “helping buyers to buy” has an end in mind of a sale. It is about trying to figure things out.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. This post aims to help you understand and tackle those challenges. What is B2B Sales Experience? What are the Biggest Challenges in B2B Sales?

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B2B Sales Webinar Metrics B2B Peer-to-peer 178

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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Webinar Metrics Demand Work Management Video Marketing 304

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

SWZD

AUGUST 25, 2021

How can B2B Agencies help tech marketers best understand their buyers? With a combination of first and third-party data that promises diversity, quality and scale.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 118

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 For this latest report, they polled 365 B2B companies. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Automating your marketing and sales engagement helps you attract more leads, close more deals, and ultimately helps your business grow. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 103

Top of Funnel SEO Long Tail Marketing B2B 103

Rev

JUNE 3, 2019

There is one inescapable reality for the modern B2B marketer: overwhelm. But your B2B marketers are doing less and less marketing by the day. Three Daunting B2B Marketing Traps. Artificial Intelligence can help with that. We Can Help. We Can Help. Keep the Main Thing the Main Thing. So Your ROI Sucks?

B2B Marketing 138

B2B Marketing B2B Paid Search Agency Lead Ranking 138

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Here are some tips to help you get a clear picture of your ideal customers. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But she also synced up the conference with the launch of Content Lab, their new AI-powered feature designed to help customers repurpose content at scale. The global direct business event industry lost $1.9

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Fount Media

DECEMBER 13, 2022

The post How Can Wordle Help B2B Marketers? He invented this game for his partner who liked word games, however, wordle became popular and within months of its launch it became one of the most well-known word guessing game available to play in interest.

B2B Marketing 52

B2B Marketing B2B Advertising Agencies Paid Search Agency 52

PureB2B

FEBRUARY 29, 2024

Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.

Companies 137

Companies B2B Leads Lead 137

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

G2M Solutions

APRIL 26, 2023

As a B2B salesperson or marketer do you feel sorry for your leads and prospects? Buying B2B solutions for your organisation is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Here's how.

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Buy Gartner B2B B2B Marketing 62

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. These are our best tips for helping you focus on what matters. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

6sense

DECEMBER 10, 2021

Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. . Are you looking for the right way to build a B2B community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

Search Engine Journal

JANUARY 19, 2022

Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal. Want to drive more traffic to your website and create more brand awareness?

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Google Ads Campaigns Tips 112

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In our experience, B2B businesses want a lot.

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High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

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B2B Marketing Paid Search Agency B2B Demand Generation Agencies 117

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97