Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Twitter – set up 4 compelling quotes from the blog with a link to the blog.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Ranking Lead Scoring Sales Qualified Leads 68

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Original content. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Content Marketing Institute

DECEMBER 10, 2018

HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter. Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag!

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Missed the countdown? Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. And we’re part of the B2B community since we’re selling to other businesses. Earlier this week, we hosted our third Litmus Live Day for 2020.

Work Management 71

Work Management Marketing Management B2B Thought Leadership Top of Funnel 71

SnapApp

SEPTEMBER 30, 2015

With its fun answers and engaging color scheme, it drew in the attention of B2B prospects. Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. EMC engaged B2B buyers with a personality assessment about technology adoption. What's Your Disney Strength?

Personalization 48

Personalization Examples Content Marketing Planning 48

DivvyHQ

JULY 16, 2019

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations. Offer white papers and case studies. But just because it’s easy, doesn’t mean it works very well.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Number of Social Media Posts Using Event Hashtag (and Engagement with Those Posts). What Are Virtual Events & Do They Work?

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Hinge Marketing

OCTOBER 28, 2015

Also, since hashtags are the keywords of Twitter, select some appropriate ones to use when tweeting to promote your content. An editorial calendar that includes titles, keywords and hashtags might look something like this: How should you use these keywords to get found in the search engines?

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

Social Media 135

Social Media Paid Social Agency B2B Thought Leadership Media 135

Launch Marketing

AUGUST 30, 2023

Here are the five best ways to market your B2B business using digital marketing. Use Strategic and Creative Social Media Tactics Social media is an essential B2B digital marketing tactic and one of the easiest ways to market your business. These are assets such as eBooks, white papers, guides and webinars. Get creative.

B2B Marketing 124

B2B Marketing Planning Landing Pages Press 124

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.      An event doesn’t need to have to trend on Twitter to be great.     9.    The benefit? .    The benefit?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? B2B marketers can visit the page of topics and see the trending topic in each category. Using Hashtags.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Biznology

DECEMBER 20, 2019

For example, if you have chosen three platforms- Facebook, Linkedin, and Twitter; make sure all the three are well-covered. LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders. Twitter : Use posts and an event hashtag to build excitement before and during your event.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Hinge Marketing

MAY 20, 2020

We’ve all seen influencers on social media with thousands of followers getting tons of engagement, boasting about the leads they get on channels like LinkedIn and Twitter. Instead of logging into Facebook, I logged into LinkedIn and Twitter to consume content more relevant to me as a professional. Well you can. I had enough.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Look each person up on LinkedIn, Facebook, Twitter, Instagram, and others if you desire. Twitter (23%). 80% of B2B leads come from LinkedIn.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . With help from every single one of your competitors. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples). With help from every single one of your competitors.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. For B2B marketing this plan might include: Paid media: Print and digital advertising; sponsored written and video content pieces.

B2B Marketing 63

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 63

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B. Hashtag You can’t have social media without the hashtag. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

KoMarketing Associates

MARCH 23, 2022

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . Twitter Ads lets you target users based on location, language, device, age, and gender.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. For B2B marketing this plan might include: Paid media: Print and digital advertising; sponsored written and video content pieces.

B2B Marketing 54

B2B Marketing Peer-to-peer B2B Thought Leadership Planning 54

SmartBug Media

FEBRUARY 21, 2020

Results of more than 600 survey responses from marketing professionals, as reported in the B2B Content Marketing Report , suggest that audience relevance and engaging and compelling storytelling are other aspects that make content effective. Many B2B companies often turn to news sources to get the latest in industry news and product updates.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. Content is like singing a song. On American Idol.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. Look to your audience for guidance on this one.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

EMagine B2B Blog

JANUARY 8, 2015

Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Mix it up by posting new blog updates, white papers and press. This is where the action is.

Social Media 40

Social Media Media B2B B2B Thought Leadership 40

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Storytelling 109

Storytelling Brand Identity Branding Communities 109