KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Listed below are all dates, topics, and details regarding all upcoming Twitter chats.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Top Rank Marketing

SEPTEMBER 20, 2023

And How Does It Launch the Success of B2B Brands? If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 135

B2B Marketing Enterprise Management Content Marketing VALS 135

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. Keep hashtags short – under six characters whenever possible. Don’t use hashtags.

Social Media 262

Social Media Media Content Linkedin 262

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog. DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Webbiquity

AUGUST 24, 2021

The most popular hashtag on Instagram is #love. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. More than 2/3 of Twitter users are male. Twitter ads have the potential to reach more than 69 million users in the U.S.; In the U.K.,

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Launch Marketing

DECEMBER 23, 2020

Social media has become the norm and B2B organizations should be on social media. When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. Hashtags are a great way for users to find tweets on specific topics. Quote Tweet.

B2B Marketing 108

B2B Marketing Tips Planning B2B 108

SocialPilot

FEBRUARY 6, 2024

TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 Unlike other platforms, the trending hashtags on X (Twitter) change daily.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

KoMarketing Associates

JUNE 23, 2014

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Stevens & Tate

MARCH 31, 2024

Learning Marketing Trends and Ideas Tailoring The B2B Sales Funnel To Meet Your Needs The B2B sales funnel typically consists of three main stages: awareness, consideration, and decision. Hashtags categorize content with relevant keywords, making it visible to users searching for those terms. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important. highlight to tweet).

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Webbiquity

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. However, in many cases, conversational engagement is better facilitated through Twitter. In order to maximise this kind of engagement and keep conversation in one easily accessible place, it’s essential to make good use of hashtags.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. The hashtag #architecture has 4.3 Just look through the hashtag #constructionhumor.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

MLT Creative

DECEMBER 7, 2011

Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. Any comprehensive B2B social-media marketing campaign should include a B2B Twitter strategy that makes smart use of hashtags—the “#” sign that precedes some words in tweets.

Twitter 40

Twitter B2B Paid Search Agency Advertising Agencies 40

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100