Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! DiscoverOrg. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

Marketing AI 129

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 129

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! It’s not uncommon for individuals to leave an event with new partnerships, potential business leads, and new tactics. Use the event hashtag : Be sure to use the right hashtags to maximize your social media exposure.

Conference 162

Conference B2B Zoominfo Cold Calling 162

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. The hashtag #architecture has 4.3 billion views on TikTok.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 118

B2B Marketing B2B Enterprise Management Paid Search Agency 118

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Define and Track Success Metrics There are a variety of B2B product launch metrics and data points to track that can define success.

Product 62

Product B2B Buyer Personas Click Rate 62

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Content4Demand

FEBRUARY 16, 2021

As marketers look to take their strategies further, one area that can deliver big results includes the most effective advocates for your company: your customers. When you successfully incorporate their experiences and voices into your strategy, your marketing efforts will go further. Why Advocacy Marketing Matters. Get creative.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

KoMarketing Associates

OCTOBER 19, 2017

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. These numbers show how important it is for B2B companies in the China market to have a presence on Weibo, but also how much of a challenge it can be to stand out in a competitive environment. Followers: 1.4

Profiling 120

Profiling Examples Enterprise Management B2B 120

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 40 Dave Holloway Wonder Leads Contact Dave Holloway Score: 31.78 37 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Grow your opt-in email list, get more leads, and increase sales. Instagram Marketing. The Dates: now through November 30. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. We don’t republish our content.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

JANUARY 21, 2021

When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. Those relationships often lead to very loyal customers. Three-quarters of B2B buyers use social media to make purchasing decisions. And who will they trust? People or brands?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. The perfect tip for the perfect solution.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 105

Ad Building B2B Business Skype 105

Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. It will uncover what your target market likes about your competitors and gauge their preferences. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Hot Topics of this Episode Include: How marketing leaders can inspire, motivate, and retain top talent. Kelly Pronek , Vice President of Marketing at ?? Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121