Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Templates: Establish guidelines on what remains consistent and what can be altered. Translation Strategy: With many businesses being U.S.-centric,

ROI 114

ROI B2B Work Management Guidelines 114

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

KEO Marketing

OCTOBER 19, 2022

The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More.

Guidelines 62

Guidelines Google SEO Content 62

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 93

Design Trends Marketing Websites B2B 93

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues. Personal Account Guidelines. Preventing potentially offensive posts.

Social Media 363

Social Media Media Guidelines PR 363

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. Your B2B website is not just a point of contact; it’s a dynamic ecosystem where prospective customers can engage with your brand, find solutions to their problems, and make informed decisions.

Design 106

Design Marketing Websites B2B Ethics 106

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. According to LinkedIn, 57% of their B2B content is consumed on mobile. This is the format many B2B marketers will spend most of their resources on.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. 8 tips for marketing to existing B2B customers. That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Zoominfo

DECEMBER 2, 2022

Here’s a quick definition: Compliance : Meeting established guidelines or specifications (e.g., The certifications that require a significant investment of time and money are what separate truly compliant B2B data vendors from everyone else,” ZoomInfo privacy compliance officer Al Raymond says.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Marketing Interactions

OCTOBER 24, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. B2B Content Marketing Challenge #2: Accessing subject matter experts (SMEs) to create content. Most companies have brand guidelines.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

ClickZ

OCTOBER 9, 2019

The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. Bynder also announced the release of digitized Brand Guidelines which is essentially a repository for all approved elements associated with a brand (e.g., Source: Bynder.

Guidelines 69

Guidelines Template Digital Asset Management Brand Identity 69

Marketing Insider Group

FEBRUARY 7, 2023

Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. B2B customers complete 70% of the buyer’s journey without speaking to a sales representative. A set of messaging guidelines ensures that marketing and advertising teams adhere to the same principles.

Brand Identity 210

Brand Identity Branding Word of Mouth Guidelines 210

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 130

KoMarketing Associates

FEBRUARY 20, 2018

Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients. Obtain Brand Guidelines. These documents typically include factors such as: Logo Variations / Usage. Color Schemes. Brand Voice.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Whatever is in fashion or what people think is working, remember that the basics still drive B2B marketing. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

BOP Design

JUNE 13, 2023

Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights. Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers.

Design 62

Design Marketing Websites B2B Guidelines 62

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. About KEO Marketing.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? 2. Use of outdated fonts or icons B2B website design is less at the whims of consumers than B2C websites are, but trends should still be considered when crafting a new website.

Design 118

Design B2B Paid Search Agency Copyright 118

Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Guidelines 130

Guidelines Advertising Agencies Ethics Consulting 130

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much. Here are five simple steps to follow to define or refine your B2B brand strategy. Envision Your Visuals Visuals are a huge component of a B2B brand strategy.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. Create guidelines and engagement rules around excessive self-promotion. The post 3 Strategies to Revive Dormant B2B Online Communities appeared first on Heinz Marketing.

Communities 83

Communities Marketing & Strategy B2B Guidelines 83

Only B2B

OCTOBER 13, 2021

Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers. 5 Most Suited B2B Data Providers: 1. Must Read: Advantages of Employing Intent Data In B2B Marketing.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Navigate the Channel

MAY 18, 2023

And even if B2B isn’t in the title, don’t worry. The concepts within each of these books are relevant right now for the B2B industry. Most importantly, Miller includes a story point that’s key in B2B: Avoidance of failure. Your job is to find exactly what’s applicable to your business or company. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Exo B2B

MARCH 19, 2024

And what does this mean for B2B marketing? The post Google SGE and B2B marketing: how to be the “Lisan Al-Gaib” appeared first on ExoB2B. This approach ensures that the results you receive are of high quality and reliable, reinforcing Google’s commitment to providing trustworthy information.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. In an effort to streamline the feedback process for you and your internal stakeholders, we’ve put together our tried and true tips and advice for getting constructive, actionable B2B web design feedback from your team.

Design 99

Design Tips B2B Copywriting 99

KEO Marketing

JULY 21, 2019

The post Best Website Design Guidelines for a Great User Experience first appeared on Inbound Marketing | B2B Marketing. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers… Read More.

Guidelines 62

Guidelines Design Marketing Websites Best Practices 62

KEO Marketing

JULY 21, 2019

The post Best Website Design Guidelines for a Great User Experience first appeared on Inbound Marketing | B2B Marketing. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers… Read More.

Guidelines 62

Guidelines Design Marketing Websites Best Practices 62