B2B Memes

JULY 5, 2012

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices. These concerns are not unique to B2B journalists, of course. Related posts: Do B2B Editors Get Twitter?

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

JUNE 18, 2012

Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. Perhaps not so clear is how to add value. I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites.

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Curation Aggregators Act-On Guidelines 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site.

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Privacy Policies Copyright Ethics Content 100

B2B Memes

JUNE 7, 2011

If you plan to use guest posts on your blog, you should publish submission guidelines. But more importantly, by setting the ground rules and expectations clearly in advance, guidelines serve an important editorial function. It’s important, though, to keep the tone of your guidelines positive. Give fair warning. Choose wisely.

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Blogger Guidelines Tips Ethics 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Some writers have the opposite problem, and turn guidelines into fetishes. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.

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Transparency Ethics Press Guidelines 100