Kaon

FEBRUARY 7, 2017

This shift has rapidly evolved from offline to websites, to smartphones, to tablets, to kiosks and large touch screens, to social media, and leading to interactive experiences everywhere. The marketing challenge of a new generation. Most B2B companies are selling change.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. This can significantly increase the efficiency and effectiveness of your marketing activities. Created using Midjourney.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. So they lead with it in their marketing.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. One-shot marketing tactics don’t work. Have you found a magic bullet for your marketing? Integration?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. No problem! Winner: Punch! the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? (HS)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. No problem! Winner: Punch! Runners-Up: Forrester, LeadIQ. Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Heinz Marketing

NOVEMBER 8, 2018

By Matt Heinz, President of Heinz Marketing. We regularly feature a new B2B sales, marketing or business leader on Thursdays. Love the Heart Monitor GPS and notifications… Pretty awesome device! If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here.

CMO 69

CMO Work Management Salesforce.com Marketing Management 69

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. And marketers don’t invest—less than 1% of investors are marketers. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Leadspace

SEPTEMBER 4, 2016

If you’re a B2B marketer, you’ve heard of account-based marketing (ABM) and understand its benefits. But as your company grows, implementing any effective lead generation strategy only gets harder. But have you ever tried Facebook stalking a mid-market business’s entire database (never mind an enterprise company)?

Marketing AI 62

Marketing AI Account Based Marketing ABM Enterprise Management 62

Biznology

MARCH 10, 2014

Mobility in marketing is going beyond mobile advertising to adding mobile functionality and targeting across your marketing efforts. Mobility is all about disrupting existent models and connecting in a really new way marketing with the purchases. A number of media companies are leading the way.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Martech Advisor

NOVEMBER 19, 2019

Brand Keys has predictively identified seven real trends which marketers should attend to, says, Robert Passikoff, Founder & President, Brand Keys, Inc. Generally speaking what’s already out there are clichés, opinions that are already passé in a marketing and branding world that moves at the speed of the consumer.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Biznology

SEPTEMBER 7, 2016

I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. Josh Turner Focuses on Leads without Lead Validation and Lead Qualification.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Bluetext

MAY 26, 2020

Below are the best practices for implementing a B2B navigational system with users in mind. A key goal should be to tailor your navigation to buyers, without excluding any potential leads. It is always important to put trust in the numbers, but also consider the unique perspectives a sales or product marketing team may bring.

Design 26

Design Practices Buyer Personas Paid Search Agency 26

Tony Zambito

NOVEMBER 22, 2015

Each having distinct types of goals and goal-directed behaviors companies must address as they relate to innovation, marketing, sales, and customer experience. based logistics firms were required to tap into localized country transporters with GPS tracking. 3 – Customer Ecosystem. 4 – Customer Journey Mapping.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Heinz Marketing

FEBRUARY 17, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I mean you guys, your origins are in the smartphone industry and you guys all over the B2B space now. David: Yeah, no problem.

Marketing AI 78

Marketing AI Top of Funnel Enterprise Management Work Management 78

Adobe Experience Cloud Blog

JULY 14, 2015

Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. Location Marketing Solutions. Clearly, beacons are the it -technology, and it’s time for marketers to jump on board.

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 18, 2011

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Biznology

DECEMBER 16, 2010

This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Get the hint?

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Adobe Experience Cloud Blog

JULY 15, 2016

Pokémon GO–the new mobile app that lets you catch “pocket monsters” around you through GPS and augmented reality–has more daily engagement than Facebook Messenger and Instagram combined, according to data from SimilarWeb. How can I take advantage of Pokémon GO in my marketing? Not to mention, I used the phrase “OMG, a Jigglypuff!”

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah , Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

Webinar Metrics 74

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 74

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

MARCH 6, 2019

And marketers need to adapt. How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Here's a comprehensive list of tips and tricks every marketer should know to master mobile marketing. What is mobile marketing?

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Hubspot

JANUARY 15, 2014

It goes a step beyond your standard mobile calendar to incorporate webinar dial-ins, your email inbox, LinkedIn contacts, and GPS directions. By now, most B2B companies have started to use some form of remote meeting software, whether for webinars, sales demos, or standard run-of-the-mill meetings. Up-to-date marketing analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Integrated B2B

DECEMBER 16, 2013

While many business owners are under the erroneous impression that internet marketing is an expensive, high-tech luxury, the truth is that online outreach is a surprisingly easy way to spread awareness and generate quality leads. Creating a Forum Presence. Strategic On-Site Content Development. Guest Posting on Other Sites.

Paid Search Agency 40

Paid Search Agency Internet Marketing Cost Banner Ads 40

SmartBug Media

AUGUST 22, 2019

The devil was always in the details, of course, but the job was much easier than the banking and engineering stories I was trying to tell just a few years earlier and many of the B2B stories I tell for clients today. Whether you are a B2C or B2B, Here are a few strategies to consider. Real People Make the World Go Round.

Public Relations 69

Public Relations PR B2B Tips 69

Hinge Marketing

MAY 1, 2019

Hopefully, by learning from these mistakes before you build your B2B martech stack, you will not end up in a position requoting Mr. Edison. Have you seen the latest Marketing Technology Supergraphic from www.chiefmartec.com and Scott Brinker ? Where do you begin with your marketing technology strategy? Marketing Automation.

Enterprise Management 93

Enterprise Management Marketing Automation Services Work Management Marketing Management 93

Heinz Marketing

DECEMBER 24, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I think maybe five years ago, the big buzzword in B2B was maybe “social selling,” “social media.” MailTag.io

Marketing AI 67

Marketing AI Top of Funnel B to B Enterprise Management 67