Only B2B

AUGUST 3, 2020

In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Direct Mail, Social Media Marketing & Referrals. Must Read: 5 Effective Ways To Generate Leads Via Telemarketing. List Building.

Telemarketing 147

Telemarketing Lead Generation Work Management Generation 147

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

RDIGS

JUNE 23, 2023

Data silos can lead to inaccuracies in insights and decisions. Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. However, a significant challenge that arises within many B2B organizations is the presence of data silos.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. How well does email drip marketing work? Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. The copy in drip marketing needs to be sharp yet sincere.

Work Management 334

Work Management Examples Paid Search Agency Marketing Management 334

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. This is not one of those articles.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. One company’s tolerance for data quality will differ from another based on various factors, including the solution sold, the markets served, and the level of granularity required.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Navigate the Channel

NOVEMBER 22, 2022

B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads. Now that we’ve addressed what customer or lead nurturing is, we’re ready to start building a plan. Are they non-qualified leads?

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Leadspace

JUNE 28, 2021

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. For B2B salespeople, reaching out to a prospect at the wrong time or without the relevant information on hand can damage rapport and even break a deal. Marketing Qualified Leads (MQLs).

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 percent intend to boost their investments in the next five years.

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Tony Zambito

MARCH 6, 2017

Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Not only are bankers limited by the lack of opportunity to build new relationships, but the B2B banking buyer’s decision-making process is changing.

Demand 130

Demand Buy Work Management Process 130

The ABM Agency

APRIL 2, 2021

The industry responded with new governance and safeguards, and ad buyers can create blacklists of websites they don’t want their ads to appear on. . B2B Programmatic Advertising Basics. Nevertheless, more and more ad buyers are beginning to see the advantages of programmatic advertising for B2B: .

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Heinz Marketing

FEBRUARY 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. It starts with more overall transparency then leads into the three keys of good internal communication including asynchronous, scheduled, and multimodal communications.

Conversion 79

Conversion B2B Marketing Personalization B2B 79

FunnelEnvy

OCTOBER 3, 2022

You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing. The post Top B2B Marketing Landing Page Trends appeared first on FunnelEnvy.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce’s State of Marketing. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121