B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us In fact, 88% said Web sites were important in helping them decide what to buy.