Remove prospect
article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Central to this is the focus on reaching and creating a new customer base for your B2B company to expand its current target audience, resulting in increasing the pool from which you can gain more sales.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Central to this is the focus on reaching and creating a new customer base for your B2B company to expand its current target audience, resulting in increasing the pool from which you can gain more sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ActiveConversion Review - SMB Lead Management

LeadSloth

It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. An anonymous prospect record. e-commerce websites) typically use a dedicated web analytics product such as Google Analytics. Lead Scoring. Email marketing.

article thumbnail

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Plus you can research trigger events with Google.

article thumbnail

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Do the same for the execs above you.

B2B Sales 100
article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Central to this is the focus on reaching and creating a new customer base for your B2B company to expand its current target audience, resulting in increasing the pool from which you can gain more sales.

article thumbnail

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Google alone handles over 3.5 Technology is a crucial part of modern B2B marketing – but tools alone won’t generate visitors, leads or customers. 1) Customer Relationship Management (CRM). Example: AdStage.