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| | SALES INTELLIGENCE VIEW
APRIL 12, 2012 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
Perform a search for all news of the company ( Google News is a good search engine). Also search Google for the company’s name plus the word “competitor,” to see who their competitors are (if you don’t already know) and what’s going on with them. You’ll be surprised at the things you can learn leveraging just Google and the company’s website. Impress your prospect with the knowledge of everything that is happening with the company. As you can see, I was able to easily eliminate 2 of the 6 steps using InsideView. ” are long gone. Read the company blog.
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Great content this month via the B2B Marketing Zone. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Google Website Optimizer. 21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. most popular B2B social media sites. Google (116).
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| | B2B MARKETING ZONE POSTS
OCTOBER 5, 2010 Top 56 B2B Marketing Posts for September 2010
Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. Setting up a B2B blog or a Facebook or Twitter [.]. What Would Google Do?
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) My point: B2B marketers are looking elsewhere for help generating demand. In most B2B cases, the first sign of interest is a visit to the website of the company.
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