Industrial Marketing Today
OCTOBER 17, 2010
He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.
Industrial Marketing Today
AUGUST 3, 2010
However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”
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Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Industrial Marketing Today
JUNE 29, 2010
Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Google “lead nurturing” and you’ll get back 81,900 results. What is lead nurturing?
Industrial Marketing Today
MARCH 23, 2011
Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.
Industrial Marketing Today
SEPTEMBER 26, 2011
For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing.
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