B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MAY 31, 2012

The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update. In my defense, I argued that SEO is a losing game. I might have added, it’s also frequently a zero-sum game.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.”

Media 100

Media Google Social Media Facebook 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). The silence is understandable. How much do you write about other people or companies?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

SEPTEMBER 18, 2012

An Infographic on the Right Track: Grad School to Google. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. Well done, Allison et al! To Post or Not to Post. Related posts: Three Tips for Simple but Effective Infographics.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

SEPTEMBER 18, 2012

An Infographic on the Right Track: Grad School to Google. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. Well done, Allison et al! To Post or Not to Post. Related posts: Three Tips for Simple but Effective Infographics.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

MARCH 6, 2012

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Some online errors seem to be beyond fixing.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. We never implemented our plan, but it hardly mattered. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JUNE 18, 2012

Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 1, 2010

The site is supported by display ads by Google, which to my eye fit in fairly well with the content. You can enter the user name of your favorite twitterer, like Jeff Jarvis or Mark Schaeffer , to see a newspaper based on their feeds.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

MARCH 29, 2011

Or, if you’re mindful of copyright rules, you can simply do a Google image search. Depending on your topic, you may be able to find what you’re looking for in the creative commons collections of Wikimedia or Flickr. When you find something that works for you, ask if you can use it.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

FEBRUARY 3, 2012

For Lazarus, there are “serious consequences” to the fact that if you Google someone’s name, “you can see things they’ve posted online.” If we focus on the privacy problem in this case, aren’t we ignoring a much bigger problem? ” As he concludes with a sardonic flourish, No worries.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

DECEMBER 10, 2010

As Swisher explains in her statement , she is married to a senior executive at Google. Because of a potential conflict so huge that it could influence virtually every story she writes. Ordinarily, this fact would run afoul of Dow Jones’s policy against reporters covering a company in which an immediate family member has a financial interest.

Ethics 100

Ethics Personalization Transparency Blogger 100