B2B Marketing Traction

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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Contact New Incite today.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Marketing is changing fast, and you have to change with the times. They work! ).

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. This is Google’s recommended solution.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Marketing Soapbox analytics b2b marketing results'

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Don’t hold back your story.