Anything Goes Marketing

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”. white paper, webinar, etc.), send an email with a link to it”.

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Why B2B websites fail

Anything Goes Marketing

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? it rocks!). Well, I hope you enjoyed these.

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One way to tackle closed loop marketing

Anything Goes Marketing

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". Tags: email marketing B2B B2C search Google closed loop. or "&") is gtse and gtkw.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. I would be interested to hear from Bulldog and B2B Magazine how they found these articles. Technorati tags: blogging success, b2b magazine, bulldog solutions, bloggers unite. Thanks BtoB Magazine!

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. youtube landing pages enewsletter RSS webinars / webcasts Google.

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Learning About Web Analytics: Part I

Anything Goes Marketing

As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. I'm new to Web Analytics, Where do I start?

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