Chris Koch

JULY 31, 2009

He or she emphasizes one revenue generating process that both groups contribute to. As we in B2B focus more and more on trying to pull in prospects through thought leadership, we need to understand that our life’s blood is the Epiphany Stage of the buying process. What would you add to this list? Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. using data to determine and predict customer buying patterns.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com). But not until then. What do you think? Related articles by Zemanta.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

MAY 7, 2010

One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Now, there’s no guarantee that our iPhone/iPad application collections will survive each new generation of device, but if they don’t, they’re cheap to replace.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

NOVEMBER 6, 2009

Like most marketers, I spend most of my time desperately seeking to understand my target audience (B2B marketers) and delivering content that they find relevant and engaging. We have five different categories for the awards that cover important areas of focus for B2B marketers. It’s a struggle. Everybody wins with the MEAs.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

MAY 6, 2011

These fall into two categories: The number generators. These social media monitoring tools have more use for marketers, but they require significant human intervention and can easily become very expensive versions of the number generators if not used with a goal in mind. How to measure social media influence in a marketing context.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

MAY 1, 2009

For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration. In B2B, both marketers and salespeople know the value of learning about customers’ business issues and needs.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

JANUARY 29, 2010

That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. CK Kerley and I went back and forth on this issue as she prepared an excellent piece about how mobile will affect B2B. It has also changed the scope of our content process, as Jon Miller points out here. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. CK Kerley and I went back and forth on this issue as she prepared an excellent piece about how mobile will affect B2B. It has also changed the scope of our content process, as Jon Miller points out here. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. using data to determine and predict customer buying patterns.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Seems everyone has an opinion about Google’s G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Seems everyone has an opinion about Google’s G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

APRIL 10, 2009

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. SEO is really a fancy term for constructing your sentences carefully—especially your headlines. Obviously, the more influential the referral site the better.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

SEPTEMBER 9, 2011

For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

For example, buyers who are in the Epiphany Stage are looking for new ideas and industry news, while buyers who are actively getting ready to buy and are creating a short list of providers will be looking for case studies that profile how their peers have generated business results.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

FEBRUARY 5, 2010

Internal knowledge share sessions and reward-and-recognition programs provide the motivation for idea generators to step forward and help imbue the idea supply chain into the culture of the organization. Tags: Thought Leadership Add new tag B2B marketing Gartner marketing Marketing Strategy. Create a content development process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 9, 2010

almost every B2B service ever created) explainable. This game deals with two of the most complex issues in B2B technology today: business process management (BPM) and service oriented architecture (SOA). Now in its second generation, the game is part PlayStation and part knowledge management repository. Think about it.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100