B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. Marketing Soapbox b2b consultant marketing SEO' I was just reading an article about SEO, and it hit me.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JULY 19, 2013

What can B2B marketers learn from this retailer? They especially (as well as other generations) want to be enchanted when they shop. So how can we B2B marketers enchant buyers? So, my B2B colleagues, are you enchanting buyers? Marketing Soapbox b2b customer marketing' We are an experience-based brand.”.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! It seems easy to come up with ideas for videos for consumer products.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. 3 New Promotional Campaign Ideas. Selfie stick video or photo social media campaign.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Blogging b2b blog content marketing strategy' So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Contact Jennifer Beever of New Incite today. Photo by m01229 on Flickr. Some Rights Reserved.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out. I believe that thought leadership is the new positioning in B2B marketing.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. Remember that one of the biggest generations of buyers – the millennials – are the video generation. Marketing Soapbox b2b marketing' Photo by Vincent_AF on Flickr.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. Wunker wrote about Rule #2.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content. Two things conspired in the decline of Pay-Per-Click advertising.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. Marketing Implementation b2b email marketing plans results ROI strategy' Photo from Flickr by Simon Cunningham of lendingmemo.com. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? If you have a product, service or some knowledge that is a “best-kept secret” either through neglect or because you didn’t know it was an asset, create a plan to aggressively market it and generate new sales.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. This was your TOFU, or your activity generating leads at the top of the buying funnel. B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 27, 2011

We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. In B2B marketing, quality of the leads is more important than quantity.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

How much should you spend on your business-to-business (B2B) marketing budget? With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best?

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Websites are the center of all marketing activity, whether you like it or not. Are you able to convert them?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

Inbound Marketing 100

Inbound Marketing B2B Marketing Marketing Budget Product 100

B2B Marketing Traction

SEPTEMBER 27, 2011

When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! The answer is re-purposing. I’ve used it for my content and my clients.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

FEBRUARY 22, 2011

How do you get web site visitors to convert to customers and generate sales? Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? The Mastering LinkedIn workshop is designed for business owners and professionals who want a practical approach for generating results on LinkedIn with a minimum of time and effort.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MARCH 11, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

B2B Marketing 100

B2B Marketing Tactics B2B Internet Marketing 100

B2B Marketing Traction

JULY 9, 2013

So, B2B marketers, just when you thought it might be getting easier to attract qualified visitors to your site, we’re back to the basics. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.

Google 100

Google Marketing Websites Landing Pages CAN-SPAM 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. With inbound marketing, prospects self-select themselves.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty Marketing & Strategy 100

B2B Marketing Traction

APRIL 12, 2012

B2B marketers need to track lead quality as well as lead quantity. Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Marketing is a numbers game, right?

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. In a previous blog post, Today’s B2B Marketer Must BAT not BANT , I wrote that if inbound marketing is done right, the lead can be qualified when they download content, answering questions on a form in order to do so.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 11, 2013

I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Blogs and content with no attribution to anyone or anything really make me wonder. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. When I analyze B2B marketing results, I look at several stats. One piece of data that some of you know is cost per lead.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. See my previous post on this – What Does Occam’s Razor Have to Do with B2B Marketing? I think it’s a good one: 1.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

OCTOBER 8, 2012

( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing? ). If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

DECEMBER 16, 2010

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Facebook is part of our culture, especially for younger generations. I’m still hearing a lot of misconceptions about Facebook from business owners.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves).

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? I’ve also used SmartDraw and MS Visio to generate web site diagrams. Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2015

In general , people don’t read much today. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. So, in general , you might consider keeping your articles brief and linking to more detail on your website if readers want more.

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Process Product Newsletter Template 100