GrowPowerful

JANUARY 3, 2023

If you are a B2B CEO or Investor looking for a podcast , video series or blog to understand how Marketing drives growth, how the mechanics of marketing should work, or guidance on what to (or what not to) invest in marketing, then you should definitely check out the Grow Up with GROW show.

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Very few B2B companies have mastered the art of podcasting. Creativity isn’t a concept that can easily be put into words.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

The Point

DECEMBER 5, 2023

The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. But much of the following applies to those lists also.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

DECEMBER 21, 2018

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Apple knows that expensive signals quality, which sells more phones.”.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. B2B sellers have to “create opportunities” in as many as 90% of their prospects.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. Although simple in theory, content marketing is a lot easier said than done. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). And there you have it—our March B2B blog post round-up.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

KoMarketing Associates

MARCH 8, 2016

WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots. Most decidedly, B2B marketers are keenly understanding that their buyers have started shaping their experience expectations in B2C environments. Scale, speed, and visibility.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

B2B Digital Marketer

NOVEMBER 23, 2023

How to Integrate Behavioral Economics into SEO Identify Behavioral Economic Theories Relevant to Your Audience Research behavioral economics principles and identify which could influence your consumers’ decision-making processes. Develop trust by showcasing expertise in your content.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Ledger Bennett

JANUARY 9, 2022

It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. It’s a total shift towards measurable revenue.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

xiQ

MARCH 2, 2022

Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales strategy. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

KoMarketing Associates

SEPTEMBER 22, 2014

While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

sagefrog

FEBRUARY 14, 2024

Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. It equips marketers with practical strategies , bridging the gap between theory and application.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Are they relevant to your brand? Are yours and their audience similar?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

SalesIntel

JULY 8, 2021

Sales is, at its core, a numbers game. While this sounds good in theory, there are a few problems with such an approach. The post Why Monitoring Sales KPIs, Learning, and Development is Crucial for B2B Sales appeared first on SalesIntel. You can’t manage what you don’t measure. Learn to put the numbers in perspective.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Exo B2B

OCTOBER 17, 2018

Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016. I have a few theories and some observations as to why people are reluctant to invest in market research. The post Why do market research in B2B, either quantitative or qualitative? appeared first on Exo B2B.

Research 53

Research B2B Marketing B2B Comparison 53

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? Does it remain relevant in B2B? I have some theories and questions about why people are reluctant to invest in marketing research. The post Why do Quantitative or Qualitative Marketing Research in B2B? appeared first on Exo B2B.

Research 51

Research B2B Marketing Work Management B2B 51

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 194

Relevance Research Opinions Content 194

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Know when the data you’ve compiled is significant enough to prove your theories. When it comes to growth hacking, optimization is the name of the game. . Gamify Onboarding .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Lake One

MAY 14, 2019

B2B SEO is important if you want your site to be found through organic search. While we let the big dogs in the marketing space duke it out over whose theory is the best, our experience and success have led to these B2B SEO do’s and don’ts. Here are some tips on how to find your B2B SEO keywords. We can all agree on that.

SEO 40

SEO B2B Marketing Management Lead Scoring 40

Litmus

SEPTEMBER 7, 2021

Both B2B and B2C buyer journeys are self directed with highly empowered prospects using online and offline channels to compare and consider products before making a purchase. Meaning—they can automatically increase spending under high-performance conditions and drop spending back if campaign performance lags.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

Leadspace

JUNE 1, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers: You Can Start Using It Right Now. Or steal our jobs for that matter.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. This game about building a virtual world is typically played by children , but they’re not the ones with the credit cards. Just look at Minecraft.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Content4Demand

OCTOBER 1, 2020

She shares a variety of quick and easy tutorials to help me up my design game on social media. But she also fulfills my need for deeper analysis by delving into color theory and other fascinating topics. That’s why I love this account from Emily DeMichele , who is a designer and brand strategist.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2018

Software Attachment Theory . It rarely fits neatly into spreadsheets, it generally defies quantification, it isn’t easily tied back to top-line metrics, and thus isn’t talked about enough in B2B. If feeling indebted to a bundle of code seems strange, it shouldn’t. And the kicker? 85-90% of word of mouth is communicated offline.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Savanta

NOVEMBER 11, 2014

Responses to the question ‘the most exciting thing emerging now is…’ supports this theory. I’ve been in this game for a long time now, and my experience is that only a handful of research agencies can deliver this consultative approach. It’s this desire for the shiny and new which perpetuates the problem.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Customer Experience Matrix

SEPTEMBER 18, 2011

His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. The design methodology is followed by advice drawn from operations management theory on process execution, monitoring, and optimization. Consider this a guidebook for how to play the game and win.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics. However, this approach is what B2B buyers are desperately craving in 2022 and beyond. That’s a lot to handle.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics. However, this approach is what B2B buyers are desperately craving in 2022 and beyond. That’s a lot to handle.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Buzz Marketing for Technology

AUGUST 5, 2014

MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising. ” In this campaign they have surprises like Justin Timberlake showing up at your front door or surprise tickets to go see your favorite sports team playing a game.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Engagio

APRIL 25, 2018

Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. Get in on the action and join fellow B2B visionaries for an unforgettable evening, complete with premium cocktails, tasty hors d’oeuvres, casino games, and raffle prizes including a $1000 cash jackpot.

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Stevens & Tate

AUGUST 10, 2020

Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”. 5 Ways to Improve Your B2B Marketing Strategy. B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59