Remove funnel prospect

Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. The traditional funnel is focused on net-new customer acquisition as the means to drive growth. However, customer acquisition is where most marketing strategies stop.

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Selling Your Company on B2B Content Operations

Marketing Interactions

If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. A content operation in B2B acts as a unifying foundation for content strategy and content marketing strategy to bring order to the chaos that generally ensues from ad hoc efforts. Experience Gaps Disconnect Prospects and Customers.

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How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. 9 Components of a B2B Buyer Persona. As the title suggests, this element gives a narrative snapshot of a day in the life of your B2B buyer persona. This section can also be classified as “Goals” or “Priorities” of the B2B buyer persona.