Crimson Marketing

MAY 20, 2015

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. Social media influence is to the B2B buyer. ” 2. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel. “The real value of events is mid-funnel. ” 4.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JULY 8, 2013

Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales? . “Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. MarketingProfs Daily Fix ).

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 15, 2015

Social Is A Top-Of-Funnel Channel. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. This was the truth before social evolved. Social can be an efficient channel for just about any industry.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? Only 35% of #B2B marketers have a documented #contentstrategy Click To Tweet. You and your content need to be ready to answer those questions to keep buyers informed during the decisions making process and help them move further down the funnel.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100