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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 7, 2023

Segmenting by funnel/journey stage Another smart segmentation strategy. Near the top of the funnel, it’s more likely that you’ll receive opt outs. interactive surveys) to aid your targeting efforts as they move down funnel. You’ll likely see fewer SPAM complaints for mid and bottom funnel contacts. That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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SEPTEMBER 25, 2023

BDRs can better prioritize their time when prospecting or conducting cold outreach. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. Demand gen marketers can strategically plan ad spend for targeted campaigns.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. These prospects might be interested in downloading an eBook or viewing a product overview video, so you should create a compelling CTA to get them to do so. How many CTAs should you use?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130