Industrial Marketing Today

OCTOBER 21, 2010

Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Notice how marketers are now talking about quantity of quality leads and not just filling the top of the funnel. B2B sales processes are becoming “consumerized.” Making a strong case for inbound marketing.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

DECEMBER 22, 2010

Marketing automation is very effective in moving prospects through the middle of the marketing funnel until the handoff to sales and provides a good closed-loop system for lead recycling that would otherwise go to waste. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

APRIL 2, 2012

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. Infographics fit the bill the perfectly for this purpose.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Industrial Marketing Today

SEPTEMBER 24, 2012

Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies. Read “The Real Value of Content Marketing for Industrial Companies” for three common scenarios in industrial sales.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

MARCH 17, 2011

This is by far the most popular tactic for generating effective content as reported by almost 1,000 B2B marketers in a recent survey done by MarktingSherpa. stop you from launching or using a business blog as a powerful tool for inbound lead generation for feeding the top of your sales funnel.

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Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

JANUARY 25, 2012

They are very good for engaging with prospects and leads that are at the top and the middle of the sales funnel. See Use Content Marketing to Manage Industrial Sales Funnels and Creating Digital Content for Industrial Marketing ).

Top of Funnel 60

Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing is usually done by sending out helpful content to prospects and moves them from the top of the funnel (ToFU) to the bottom of the funnel (BoFU) where they are ready to make a purchase decision. Read my earlier post, “Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity.”.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2011

They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. Some of the more middle of the funnel functions are better suited for marketing automation.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

FEBRUARY 17, 2011

How to feed your sales funnel with a business blog. What inbound marketing with content will do for you. Web design for attracting more engineers and industrial professionals. Lead nurturing for better lead generation. Integrating social media into industrial marketing. Key benefits of marketing automation.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

Industrial Marketing Today

FEBRUARY 3, 2012

Plan lead nurturing content that your website can provide to move leads from the top to the middle of the sales funnel (See my post Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity ). It is highly unlikely that industrial buyers will move to the RFQ stage after their first visit.

Top of Funnel 60

Top of Funnel Process Marketing Websites Sales Qualified Leads 60

Industrial Marketing Today

JUNE 22, 2011

Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

MARCH 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60