KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. But it comes as no surprise for B2B marketers. But it comes as no surprise for B2B marketers.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. solely for the purpose of diverting marketing emails.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. Buyers have asked for frequent updates on the order fulfillment. B2B companies now believe that digital channels are twice as important as they were before.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods. Lead Generation. Demand Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. Today’s announcement fulfils the promise. Today’s announcement fulfils the promise.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Engage in continuous learning through workshops, webinars, and industry conferences.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Tony Zambito

DECEMBER 6, 2020

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .

Organization 183

Organization B2B Buyer Personas Fulfillment 183

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B. What is B2B website design?

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

TaylorMadeIn KEW

OCTOBER 7, 2018

My last post introduced an 8-step framework with which to develop our marketing plans. In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads.

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

Only B2B

MARCH 16, 2022

While individuals who have worked in the B2B leads industry for a long time are familiar with the word, newcomers and novices have a lot of catching up to do. This blog is for you if you’re just getting started on your b2b lead generation adventure and want to be prepared. What Is A B2B Appointment Setting?

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 118

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Climbing the corporate ladder?

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C.

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Valasys

APRIL 4, 2024

The development of AI technologies, which have been disruptive to the traditional B2B landscape dominated by static catalogs and manual processes is mediated by data analytics, in this way a transition from manual processes towards systems based on artificial intelligence (AI).

Marketing AI 40

Marketing AI Trends B2B Customer Satisfaction 40

Televerde

FEBRUARY 28, 2022

This shift has led to some brands, especially B2B brands, feeling disconnected with their customers. Let’s discuss how a well-defined B2B brand purpose helps you win over your customers and create meaningful connections that last. Even B2B customers want to feel a human connection with their business partners. Key Takeaways.

Brand Identity 105

Brand Identity Branding B2B Fulfillment 105

The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. Your prospective B2B customers may have concealed meeting points. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Here’s your current B2B buyer. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Schubert B2B

JANUARY 5, 2018

Schubert b2b proudly announces its 40-year anniversary. Founded in 1978, the agency continues its singular vision– to make top-tier tech marketing affordable to any size B2B company. “Our idea is that every b2b company that markets complex products needs the very best marketing communications to excel.

B2B Marketing 54

B2B Marketing Advertising Agencies Peer-to-peer Paid Search Agency 54

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96

Tony Zambito

OCTOBER 27, 2018

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in a recent Accenture survey, only 12% of B2B buyers even wanted to meet with a sales representative.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

The Point

MAY 10, 2011

A prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. There are three basic ways to fulfill that offer content: 1. Lack of an attachment means the fulfillment email is less likely to run afoul of a prospect’s spam filters or network firewall.

Fulfillment 100

Fulfillment Paper Lead Nurturing CAN-SPAM 100

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Marketing this then becomes a conversation, not a sales pitch.

Work Management 100

Work Management Marketing Management Product Differentiation 100

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. Marketers are using AI technologies like machine learning and AI-powered algorithms that help in sales funnel, outreach and other marketing dynamics. Role Of AI In Transforming B2B Marketing.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. How B2B Marketers Use It. Understanding Programmatic Display.

Display 173

Display Advertisements Advertising Marketing AI 173

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media 308

Social Media Work Management Marketing Management Media 308