Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 31, 2010

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. Tags: B2B Social Media events innovation. Supporting the MITX awards is casting a vote for this region. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. It’s the only way to get prospects to pay attention.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50