Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. One client opted for managers to nominate top performers to take part in a focus group. Start with soul searching What is your why?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Focus Groups. the financial services industry). Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This has traditionally been done through surveys, focus groups or other forms of direct communication. Get MarTech!

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Binary Demand

APRIL 8, 2024

Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

NOVEMBER 19, 2021

Good morning, Marketers, the B2B playbook is expanding. B2B marketers are finding their contacts on channels traditionally associated with consumer marketing. But just because the playbook has expanded, doesn’t mean that the goals for B2B marketers have altered significantly. Chris Wood, Editor.

Work Management 92

Work Management Marketing Management B2B Paper 92

Heinz Marketing

APRIL 12, 2022

The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

Webbiquity

FEBRUARY 17, 2022

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Heinz Marketing

APRIL 8, 2022

Successful B2B communities aren’t accidental. Mimicking What Successful B2B Communities Do Well. When you look at B2B communities, you’ll notice they all 1) clearly define their audience, 2) establish leaders that act as guides and incentivize participation, and 3) support their core product or service.

Communities 98

Communities B2B CMO Paid Search Agency 98

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Five Digital Strategies For Improving The B2B Buying Experience. B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead.

B2B 108

B2B Digital Transformation B2B Sales Customer Satisfaction 108

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. However, B2B companies shouldn’t neglect what customers say about their brand either. Why is VoC data important for B2B companies? VoC data is important for B2B companies for two important reasons. This is extremely relevant for B2B companies.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

The Lead Agency

DECEMBER 9, 2020

In a B2B context, buyer personas should represent the buyers who are making the ultimate purchasing decision for a company, as well as influencers who have a say in this decision. As such, in many cases, B2B businesses will have more than one buyer persona to target. Steps to Creating a Buyer Persona in B2B.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. In the world of B2B marketing, both quantitative and qualitative research play pivotal roles in shaping successful marketing strategies.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. B2B Customer Interviews & Surveys. The concept really is nothing new. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Tomorrow People

JULY 26, 2022

Yet, many B2B companies struggle to truly differentiate their brand. Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

Yet, many B2B companies struggle to truly differentiate their brand. Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. based B2B executives in customer-facing business functions, including marketing, sales, business development, and communications.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee Advocacy for B2B Brands Employee advocacy involves enlisting employees to create and distribute social media posts organically and proactively. While employee advocacy can enhance any company’s social media campaign, it is particularly valuable for B2B businesses.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Content4Demand

SEPTEMBER 22, 2021

While the research findings provide interesting insights, they’re not much help in the real world when we’re trying to market to B2B buyers. Purchase decision-making research has discovered more and more effects on B2B buying decisions. Use online or email-delivered surveys, focus groups, interviews and other market research.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Focus and Test Groups.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach. Many B2B marketers are increasing their influencer marketing budgets anyway.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Walker Sands

MARCH 21, 2023

4 Tips for Maintaining Brand Equity During a B2B Rebrand Your organization’s brand is special and unique. Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. It has elements that define it and make it stand out in the marketplace. Were My Efforts Successful?

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

Savanta

MAY 8, 2013

B2B organisations have always had a natural inclination to expand internationally. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. B2B Marketing Magazine column International surveys and market research'

Research 120

Research B2B Marketing B2B RSS 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. A detailed B2B buyer persona will help you identify how and where to engage with your ideal customers and better understand and get closer to them. Your B2B buyer persona will generally have: Job title of your ideal buyer.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Savanta

MAY 8, 2013

B2B organisations have always had a natural inclination to expand internationally. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully. Ensure clarity. Happy travels!

Research 120

Research B2B Marketing Tips B2B 120

Kapost

MAY 28, 2018

Teams run focus groups to identify important themes, conduct internal. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog.

B2B 66

B2B Content Focus Group B2B Marketing 66

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. Marketing Research and Analysis analysis b2b marketing research' The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100