Adobe Experience Cloud Blog

APRIL 11, 2017

Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful. Usage of relevant topical keywords. Are you listening to them?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The post From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015 appeared first on Vidyard.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

BOP Design

DECEMBER 5, 2017

At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing. B2B Marketing Trends on the Rise. Marketing Automation. White Websites.

Work Management 63

Work Management Marketing Management B2B Marketing Marketing Automation Services 63

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62