field 
ViewPoint
JULY 17, 2013
Should they keep their expensive sales duo: inside sales AND field sales? The following trends indicate that field sales teams are becoming extinct. The average cost of an outside B2B sales call is $215-$400 per call. Customers will not need a field salesperson to come on-site for a long lunch followed by a golf game.
Rev
OCTOBER 14, 2018
When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions.
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Lead Forensics
JANUARY 26, 2024
It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business. Some Specific B2B Growth Hacking Ideas Every business is different and you need to find the best growth hacks for your circumstances.
Schubert B2B
JUNE 22, 2020
For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. . The more information you have, the better your targeting will be, but email is the only essential field. Facebook doesn’t jump out as a strong B2B tactic, but it offers the same matched audience capability as LinkedIn.
Convince & Convert
DECEMBER 19, 2014
As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Julie tells her clients that they need to do more than competitive benchmarking in their field. julierhopkins Tweet This.
Convince & Convert
DECEMBER 19, 2014
As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Julie tells her clients that they need to do more than competitive benchmarking in their field. julierhopkins Tweet This.
Convince & Convert
FEBRUARY 16, 2015
The changes in those fields are happening at a pace we’ve never seen before. ” If you could do a Skype call with any person, who would it be? Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros' See you next week!
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