Buzz Marketing for Technology

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Email this to a friend?

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Third, Facebook says they will enable this feature for Pages (the business version of your Profile). The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. What’s your Social Media diet?

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. The results you get may surprise you. Tweet This!

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Email this to a friend? Related posts: Spray and Pray Marketing 2.0 No matter how you look at things these days. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. To get a copy of the slides or to listen to the replay, please click here.