B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. b2b content Facebook LinkedIn marketing social media'

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

NOVEMBER 18, 2020

LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Optional URL Scraping. Even better, LinkedIn only sends the ad to users who are active, allowing advertisers to avoid wasted spend on messages that will never be read.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. ikewise, while Facebook doesn’t offer certification, they do have a pretty good support section for Page Insights. URL Campaign Tracking. and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”. Avoid URL Changes.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

The Lead Agency

JANUARY 12, 2021

Twitter, Facebook, Snapchat and Spotify all have QR code capabilities, providing a direct, contactless approach to reaching an individual or business profile. . So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B? Why are QR Codes of Interest to B2B Marketers?

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Dark Posts: What Are They?

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Don’t get too broad with your focus. Image Source 3.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 125

Google Content Marketing Content Verticals 125

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. Website URL. Email Address.

Analysis 52

Analysis Facebook Research Best Practices 52

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. Content marketing helps fuel various components of overall B2B marketing.

Content Marketing 127

Content Marketing Paper Content SEO 127

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Heinz Marketing

NOVEMBER 30, 2018

I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. 8 ½ months and a few hundred social posts later, I might just have some B2B Instagram insights to share. A Guide to Instagram for B2B Businesses. 9 pm-12 am.

Marketing Attribution 78

Marketing Attribution Marketing & Strategy B2B B2B Sales 78

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? A recent KoMarketing news article really got me thinking about this.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course. EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Ranking 111

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. Actually, many B2B companies use this as their one of the major lead generation services. Must Read: 7 Exclusive High Quality B2B Lead Generation Tactics.

Lead Ranking 126

Lead Ranking Lead Scoring Generation Long Tail Marketing 126

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Use the 160 characters Twitter allows, the 2,000 characters LinkedIn permits, and whatever number of words or characters Facebook provides this week to communicate your UVP and expand on your brand or product differentiators to the extent possible.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

SendX

JUNE 21, 2021

Some will even go as far as use third-party tools for email discovery and combine that with the URLs of their LinkedIn connections. There are Facebook + Email + LinkedIn combinations, there are some that even combine other forms of ads, and there are even a couple that throw in discovery sales calls.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. This is the plight many B2B companies face, but marketing qualified leads are the solution. But then you log in.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 62

Google Content Marketing Content Verticals 62

KEO Marketing

AUGUST 14, 2015

Facebook is stepping up its efforts to position itself as a go-to venue for sharing videos, including those created by businesses and other content publishers. This means they can only be accessed via the direct url. Plus, you can label videos based on interest categories such as News or Entertainment.

Facebook 48

Facebook Video Marketing Paid Search Agency Advertising Agencies 48

Metadata

JANUARY 22, 2024

To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. For better or worse, AI and LLMs still face plenty of challenges, and according to Suzanne, some of the biggest ones are preventing the technology from becoming a mainstay in B2B marketers’ toolboxes. No engineering required.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Social Media Marketing - The B2B process. Four Steps to B2B Social Success. This goes beyond basic functionality available from Twitter’s, Facebook’s and Instagram’s native search capabilities.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98