WebMarketCentral

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. LinkedIn , Facebook and Wink ) and blogs. For B2B vendors, the message is clear: participating (properly) across social media venues is now the most influential way to reach buyers. tags: Web 2.0

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BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Social Tagging.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

In It Came from Facebook! The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? What tools are available for cost-effectively monitoring brand conversations across social media sites? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound.